DigitalGov is hosting a free on-line webinar, "Optimizing Your Public-Sector Web Analytics Program" September 18, 2014 from 2-3pm.
The Web is by far the primary medium the public uses to interface with government agencies. For their part, government agencies now rely on data more than ever for all aspects of strategic decision-making. In this environment, Web analytics is poised to play an increasingly influential role in government. How can agencies prepare for this transition? What can they do now to optimize their Web analytics programs with the resources available to them?
In this training session, Sam Bronson from the U.S. Environmental Protection Agency (EPA) will share both strategy and tactics from his experience managing the EPA Web analytics program. Sam will discuss analysis techniques designed to serve a variety of government customer-types and provide a list of tips for enhancing your program’s capabilities. He will also discuss how to expedite the cultural shifts necessary to optimize a public-sector Web analytics program.
What You’ll Learn
- Actionable Web analysis techniques
- The difference between KPIs and metrics
- Balancing the needs of various customer-types
- Strategic planning for Web analytics programs
Who Should Attend
Web analysts, data analysts, program managers, and anyone interested in Web analytics.
To register, visit http://www.digitalgov.gov/event/optimizing-your-public-sector-web-analytics-program/